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Sun Life Direct Insurance


Axa following the merger of Sun Life Group and  Axa Equity & Law in the 1990's, announced a revival of the Sun Life Direct brand name in 2009.

The AXA Sun Life Group has a long-standing history. The Group traces its roots right back to the 18th century. After a succession of mergers‚ acquisitions and name changes involving some of the leading insurance companies in the world‚ the name AXA Life Insurance was first introduced in 1985.

 Axa & Sun Life in 2019 is still part of one of the largest financial services groups in Europe - creating a major and distinctive competitor in the UK financial services market.

SunLife Direct Insurance Cover old or new products are highly competitive in their marketplace and are sold via marketing on the web, TV, Newspapers & telephone . They specialise in their guaranteed over 50's plan , level term assurance & similar products aimed at the 50 Plus marketplace. Parent Axa before selling off their life assurance division to Friends Life did once offer via brokers the opportunity to combine different types of cover under one roof; Life cover, decreasing (mortgage protection) or Life with Critical IllnessIncome Protection and Un-Employment cover.

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