ReAssure started out as Windsor Life Co Ltd back in 1963 & moved from Royal Borough of Windsor in 1987 to Telford. 

In the 1990's Windsor Life began acquiring companies including Gresham Life, Aetna Life, Crown Life Financial Management, a subsidiary of the Bank of Ireland, Combined Life, Continental Life, RFSG(UK) & GAN Insurance (formerly General Portfolio Life Insurance) and Aegon (formerly Regency Life). In 2004, Swiss Re acquired Life Assurance Holding Company, the parent company of Windsor Life Assurance.  In 2005, the businesses of Re Assure UK [once Zurich Life] and Virgin Money Life were also transferred to Windsor Life.

Swiss Re acquired the business of GE Life Ltd and GE Pensions Ltd in 2006 & were renamed NM Life Ltd and NM Pensions Ltd in 2007, part of the group trading as TomorrowTM.

In 2008 Barclays Life Assurance is also acquired. In 2011 ALICO Uk agreed to transfer various product lines to Windsor Life. From 2011 Windsor Life Assurance was rebranded as ReAssure.

Since 2014, Reassure Life has operated out of 2 offices in Telford & in Hitchin and now services over 1 million plan holders. Parent Swiss Re is in the process of selling the company to Phoenix Life in 2020. Currently, for protection insurance they do not actively market their products beyond their existing customer base as closed life book business.

 Looking in 2020 to compare old or new Reassure Life Group products. 


Although some products are no longer available for new UK protection business, you maybe able to amend or adjust your existing Reassure life insurance policy by contacting either their customer services or via an Independant Broker.


Designed to cover a repayment mortgage on death or critical illness as it decreases during the plan term.


A whole of life policy that will always payout whenever death may occur. Premiums maybe reviewable in the future and have an investment element.


Offering family protection if the policy holder dies or is diagnosed with a terminal illness during the term as a lump sum or via Family Income Benefit. ReAssure Life Insurance Cover Policy can be renewable & index linked. 


no medical evidence insurance policy to always payout whenever death may occur perhaps for funeral costs - but only after an initial period



Helps ease financial worries if you are diagnosed with a critical illness as specified by ReAssure Life Insurance.


Providing security by way of an income if you are off sick or have an accident or disability as detailed via ReAssure Life Assurance.


Offering company protection for a key person, share protection or an employee dies, is diagnosed with a critical or terminal illness during the term.


Offering protection if the policy holder dies or is diagnosed with a critical or terminal illness during the mortgage plan term; designed to provide a lump sum at the end to be used usually toward repayment of an interest only mortgage loan.

Compare ReAssure Life Insurance against other Insurers 

Compare ReAssure Life Assurance Cover

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Why are you reviewing ReAssure Insurance Company in 2020 ?

ReAssure Life Insurance  Company Review 2020 


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This website is intended for UK consumers & any information contained therein is for Generic Guidance only and is not to be construed as advice. 
For protection we offer products based on a fair and personal analysis

By completing one of our no obligation quotation request forms, you may be provided with comparison protection quotes, key facts from leading Providers - based just on the basic information you have provided. Note: These quotes will not take account of any personal, health or lifestyle issues unless a full application is completed. You also consent for us to then kindly contact you by phone - where we may offer Professional Broker help & guidance if needed. We may as appropriate then help to arrange a suitable protection policy based upon your own circumstances & needs after a further review by "advice & recommendation". This will usually be on a non face to face basis.

 For products with an investment element we will introduce you to an authorised adviser. We act as introducers for Accident, Sickness and Unemployment and Mortgage Payment Protection Insurance plans. We may also introduce you to other selected professional partners for other protection or legal products as deemed appropriate. Online Dispute Resolution (ODR) - Financial Ombudsman. We nominate to fundraise for Great Ormond Street Hospital Charity.

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