Countrywide Assured


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Established in 1988 & based in Preston Lancs, Countrywide Assured is a Uk life company providing it's customers with long term financial protection for their family and home. Countrywide Assured's parent company is Chesnara plc who also owns Irish Life Group Uk closed life business book & Premium Life. Their with profits business was underwritten by Guardian Assurance. 
Countrywide Insurance Company in the 1990's sold via Independant brokers, Direct Sales & Marketing and sales through the Countrywide Assured Group Plc website. 

In 2005, Chesnara purchased City of Westminster Assurance Ltd (CWA) life assurance business from Irish Life and Permanent plc & transferred their policies into Countrywide Assured. In 2011, Chesnara finalised the purchase of Save & Prosper from JPMorgan Asset Management Marketing Limited, and the Save & Prosper policies were also transferred into Countrywide Assured. 

In 2014, Chesnara finalised the purchase of Direct Line Life Insurance Company Limited. The company was renamed as Protection Life & they administer old Direct Line Life Policies & Tesco Life Cover.

Countrywide Assured now mainly specialise in closed life & investment business. Looking in 2020 to compare old Countrywide Life Insurance protection products 


Although some products maybe no longer available for new protection business, you maybe able to amend or adjust your existing Countrywide Assured policy by contacting either their customer services or Independant Broker.


Designed to cover a repayment mortgage on death as it decreases during the plan term.


Offering family protection if the policy holder dies or is diagnosed with a terminal illness during the term. Premiums maybe reviewable

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Helps ease financial worries if you or your children are diagnosed with a critical illness as specified by Countrywide Assured.


Offering protection if the policy holder dies or is diagnosed with a critical or terminal illness during the mortgage plan term; Designed to also provide a lump sum at the plan end to be used usually toward repayment of an endowment interest mortgage loan.

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For products with an investment element we will introduce you to an authorised adviser

Countrywide Assured

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This website is intended for UK consumers & any information contained therein is for Generic Guidance only and is not to be construed as advice. 
For protection we offer products based on a fair and personal analysis

By completing one of our no obligation quotation request forms, you may be provided with comparison protection quotes, key facts from leading Providers - based just on the basic information you have provided. Note: These quotes will not take account of any personal, health or lifestyle issues unless a full application is completed. You also consent for us to then kindly contact you by phone - where we may offer Professional Broker help & guidance if needed. We may as appropriate then help to arrange a suitable protection policy based upon your own circumstances & needs after a further review by "advice & recommendation". This will usually be on a non face to face basis.

 For products with an investment element we will introduce you to an authorised adviser. We act as introducers for Accident, Sickness and Unemployment and Mortgage Payment Protection Insurance plans. We may also introduce you to other selected professional partners for other protection or legal products as deemed appropriate. Online Dispute Resolution (ODR) - Financial Ombudsman. We nominate to fundraise for Great Ormond Street Hospital Charity.

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