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Windsor Life Assurance Company Ltd


Windsor Life Assurance Co Ltd started in 1963 & moved from Royal Borough of Windsor in 1987 to Telford. In the 1990's Windsor Life began acquiring companies including Gresham Life, Aetna Life, Crown Life Financial Management, a subsidiary of the Bank of Ireland, Combined Life, RFSG(UK) & GAN UK plc (formerly General Portfolio Life Insurance) and Aegon (formerly Regency Life). In 2004, Swiss Re acquired Life Assurance Holding Company, the parent company of Windsor Life Assurance.  In 2005, the businesses of Reassure UK [once Zurich Life] and Virgin Money Life were also transferred to Windsor Life.

Swiss Re acquired the business of GE Life Ltd and GE Pensions Ltd in 2006 & were renamed NM Life Ltd and NM Pensions Ltd in 2007, part of the group trading as TomorrowTM. In 2007 the new business operations of TomorrowTM were sold to Liverpool Victoria & at the same time, the business of NM Life and NM Pensions Ltd was transferred to Windsor Life. In 2008 Barclays Life Assurance Co. Ltd is acquired. In 2011 ALICO Uk agreed to transfer various product lines to Windsor Life. From 12/2011 Windsor Life was then rebranded as ReAssure.

Since 2014, ReAssure (Windsor Life) has operated out of 2 offices in Telford & in Hitchin and now services over 1 million plan holders. Windsor Life Assurance Company Ltd offered a comprehensive range of pension & flexible investment based protection products called lifelong protection plan to help meet the needs and circumstances of its existing policyholders only. Currently, they do not actively market their products beyond their existing customer base.

 Windsor Life Assurance Uk now ReAssure Life Insurance product range includes life assurance, Life with Critical Illness and Income Protection PHI. 

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