TESCO PERSONAL FINANCE - LIFE INSURANCE Tesco the tradtional supermarket retailer like many of its competitors including Marks & Spencer's, Sainsburys & John Lewis began to make a move into Financial Services in the millenium. Tesco for life assurance purposes currently introduces to Direct Line, part of the Royal Bank of Scotland Group. Tesco Life insurance cover is therefore provided by Direct Line Life Insurance Company Limited. Direct Line was formed in 1985 with a single product - car insurance, and just one way for their customers to buy - over the telephone. In 2009 Tesco finance offers a broad range of products and services including life insurance. Tesco Personal Finance however does not use brokers but markets its own plans via its supermarket chain, sales & marketing on TV, across the web & telephone but does not provide advice from a Financial adviser.   Tesco via Direct Line life insurance plans include Fixed Term Life Cover, decreasing (Mortgage Protection Life Cover) or level term assurance and Life with Critical Illness    Looking in 2009 to compare TescoInsurance products against other Uk Insurers > Need a Competitive Life or Critical Illness Insurance Quote ?