SUN LIFE DIRECT INSURANCE Axa following the merger of Sun Life Group and  Axa Equity & Law in the 1990's, announced a revival of the Sun Life Direct brand name in 2009. The AXA Sun Life Group has a strong‚ long-standing history. The Group can trace its roots right back to the 18th century. After a succession of mergers‚ acquisitions and name changes involving some of the leading insurance companies in the UK and around the world‚ the name AXA was first introduced in 1985.  Axa & Sun Life in 2012 is still part of one of the largest financial services groups in Europe - creating a major and distinctive competitor in the UK financial services market. SunLife Direct Insurance Cover old or new products are highly competitive in their marketplace and are sold via marketing on the web, TV, Newspapers & telephone . They specialise in their guaranteed over 50's plan & similar products aimed at the 50 Plus marketplace. Parent Axa continues to offer via brokers or direct the opportunity to combine different types of cover under one roof; Life cover, decreasing (mortgage protection) or level term assurance, Life with Critical Illness, Income Protection and Un-Employment cover. Looking in 2012 to compare SunLife Direct Insurance Cover against other Uk Insurers > Need a Competitive Life or Critical Illness Insurance Quote ?  Article on:Sun Life Direct Life Insurance ~ for more information visit.www.sunlifedirect.co.uk* ( * Note: You are now leaving the regulated site of Uk Life Insurance Quotes. Neither ourselves, nor Sesame Ltd, is responsible for the accuracy of the information contained within the linked site.)  FOR PROTECTION PRODUCTS WE USUALLY OFFER FROM A LIMITED PANEL OF PROVIDERS For products with an investment element we will introduce you to an authorised adviser