STANDARD LIFE ASSURANCE Standard Life Assurance was founded in 1825 and incorporated as a mutual society 100 year later in 1925. Standard Life Insurance decided to demutualise in 2005. Finally Standard Life Co floats on the London Stock Exchange on 2006 and today Standard Life is part of the FTSE 100 index. . Standard Life Assurance is one of the best known brand names in the health and life insurance industry. Standard Life Assurance Co product range included Life cover, endowments, decreasing (mortgage protection) or level term assurance, Life with Critical Illness, Children's Critical Illness and Income Protection.  Standard Life Assurance Company in the 2000's has a multi-channel capability across the world. At the end of 2007, however StandardLife PLC publically stated they will withdraw their Uk protection range which was distributed via Intermediaries, Direct Sales & Marketing and sales through the web. They currently have a partnership with Aegon Scottish Equitable to sell their lifecover product online.  Looking in 2008 to compare Standard Life Assurance against other Uk Insurers > Need a Competitive Life or Critical Illness Insurance Quote ?