NORWICH UNION AVIVA LIFE ASSURANCE
Norwich Union was founded in 1797 in Norwich. In 1997, Norwich Union demutualised and floated as a PLC on the Stock Exchange. Today their products include Norwich Union Life Assurance plus general insurance, motoring, healthcare policies.
In 2000, Norwich Union merged with CGU, which itself was formed from the merger of General Accident and Commercial Union in October 1998. Upon merging they formed CGNU Life Insurance Group which went on to become the Aviva group. In 2007 Aviva completed the acquisition of Hamilton Insurance from HFC Bank plc , a subsidiary of HSBC Finance Corporation. Norwich Union now looks after branded policies from these companies that have become part of the Aviva group over the years:- General Life Assurance, Scottish Insurance Corporation, Yorkshire Insurance Company & Yorkshire-General.
From 2008, the Aviva Life Insurance brand became dominant as they decided to drop the 200 year old Norwich Union brand.
Norwich Union Life Assurance offers a wide range of Norwich Union products - Life cover, decreasing (mortgage protection) or level term assurance, Life with Critical Illness, Children's Critical Illness, Income Protection and Un-Employment cover. Norich Union today has alliances to sell their insurance products to the customers of various Banks & Building Societies as well as via brokers.
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