EGG LIFE INSURANCE Egg was established in 1988 by the Prudential to become one of the largest online banks but sold this to Citigroup in 5/2007. Egg Insurance products has a multi-channel capability across the Uk & and in 2008 includes distribution via TV, Direct Sales & Marketing and through the web.  The Prudential is a leading life and pensions provider with around 7 million customers, which once boasted a large door to door salesforce but due to cost cuts now mainly operates via brokers. Prudential Insurance Uk also owns M&G and intergrated Scottish Amicable under the brand in early 2000's. Egg Life Insurance was once offered via the Prudential but was stopped when the business was sold. Today you cannot purchase Egg life assurance products anymore but old plans may still serve customers and are adminstered via the Prudential. Egg Life Assurance protection products included Life cover, decreasing (mortgage protection) or level term assurance and Life with Critical Illness. EggInsurance or Prudential Life Assurance can be used to cover your mortgage and help to provide financial support for you and your family.   Looking in 2008 to compare Egg Life Insurance or Prudential Life cover against other Uk Insurers > Need a Competitive Life or Critical Illness Insurance Quote ?