DIRECT LINE LIFE INSURANCE Part of the Royal Bank of Scotland Group, Direct Line was formed in 1985 with a single product - car insurance, and just one way for their customers to buy - over the telephone. Direct Line headquarters is located in Croydon but it also has offices around the UK. Overseas, the division has expanded into Spain, Germany, Italy, and Japan. Direct Line is particularly known in the UK for its distinctive logo, a red telephone on wheels, which is used extensively in its advertising. In 2008 Direct Line offers a broad range of products and services including life insurance. Direct Line however does not use brokers but markets its own plans via sales & marketing on TV, across the web & telephone but does not provide advice from a Financial adviser. Direct On Line Life insurance cover is provided by Direct Line Life Insurance Company Limited in both the UK & in Europe.  Direct Line life insurance plans include Fixed Term Life Cover, decreasing (Mortgage Protection Life Cover) or level term assurance, Life with Critical Illness & repayment protection (accident sickness and redundancy cover).    Looking in 2008 to compare DirectLine Life Insurance products against other Uk Insurers > Need a Competitive Life or Critical Illness Insurance Quote ?