CANADA LIFE ASSURANCE Canada Life Assurance was founded in 1847 by parent company Great-West Life Assurance Company a leading Canadian insurer with interests primarily in Canada, the US and Europe. Note they are not to be confused with Sun Life of Canada or Sun Life Financial of Canada. Canada Life in the mid 1990's purchased parts of these companies UK life insurance operations:- Manulife, Metlife's Albany Life, Windsor Financial Sales force & Crown Life. Canada Life Assurance is still today one of the best known brand names in the UK health and life insurance industry but no longer has a direct sales force. Today, Canada Life Insurance product range includes ordinary long term insurance, whole life cover and permanent health insurance; Canada Life cover, decreasing (mortgage protection) or level term assurance, Life with Critical Illness and Income Protection. Or review existing endowment maturity values. CanadaLife was voted by financial advisers in the 2006 Financial Adviser Service Awards winning a 4 star award in the Life and Pensions category, improving from 3 stars last year.  Looking in 2008 to compare Canada Life Assurance against other Uk Insurers > Need a Competitive Life or Critical Illness Insurance Quote ?