AXA  ASSURANCE The AXA Group has a strong‚ long-standing history. The Group can trace its roots right back to the 18th century. After a succession of mergers‚ acquisitions and name changes involving some of the leading insurance companies in the UK and around the world‚ the name AXA was first introduced in 1985. In the UK in the 1990's they have acquired or merged to form Axa Equity & Law and Axa Sun Life & administer all their old plans, including endowments.  The Axa Assurance Group in 2008 is still one of the largest financial services groups in Europe - creating a major and distinctive competitor in the UK financial services market. Axa Life Insurance Cover old or new products are highly competitive in their marketplace. Their over 50's plan & Axa Assurance Menu Protection product offering the opportunity to combine different types of cover under one roof; Life cover, decreasing (mortgage protection) or level term assurance, Life with Critical Illness, Children's Critical Illness, Income Protection and Un-Employment cover. Looking in 2008 to compare AxaSunLife Insurance Cover against other Uk Insurers > Need a Competitive Life or Critical Illness Insurance Quote ?