AXA SUN LIFE ASSURANCE The AXA Group has a strong‚ long-standing history. The Axa Group can trace its roots right back to the 18th century. After a succession of mergers‚ acquisitions and name changes involving some of the leading insurance companies in the UK and around the world‚ the name AXA was first introduced in 1985. In the UK in the 1990's they have acquired or merged to form Axa Equity & Law and Axa Sun Life & administer all their old plans, including endowments. Axa announced a revival of the SunLife Direct brand name in 2009.  The Axa Assurance Group in 2012 is still one of the largest financial services groups in Europe - creating a major and distinctive competitor in the UK financial services market. However, in 2010 Axa agreed to sell its life assurance arm to Resolution, be held by Friends Provident - In 3/2011 the new company along with BUPA Life was renamed Friends Life. Axa Life Insurance Cover old products were highly competitive in their marketplace including their Axa Multiplan flexible whole life & Endowment plans, which although no longer sold - you can make certain changes to them by contacting Friends Life. Also the similar Axa Assurance Menu Protection product offered the opportunity to combine different types of cover under one roof; Life cover, Life with Critical Illness, Children's Critical Illness. They also offered their over 50's plan Looking in 2012 to compare AxaSunLife Insurance Cover against other Uk Insurers > Need a Competitive Life or Critical Illness Insurance Quote ?  Article on:Axa Sun Life Insurance ~ for more information visit www.axa.co.uk * ( * Note: You are now leaving the regulated site of Uk Life Insurance Quotes. Neither ourselves, nor Sesame Ltd, is responsible for the accuracy of the information contained within the linked site.)  FOR PROTECTION PRODUCTS WE USUALLY OFFER FROM A LIMITED PANEL OF PROVIDERS For products with an investment element we will introduce you to an authorised adviser