AVIVA LIFE INSURANCE In 2000, Norwich Union merged with CGU, which itself was formed from the merger of General Accident and Commercial Union in 1998. Upon merging they formed CGNU Life Insurance Group which went on to become the Aviva group. Outside the UK, the Aviva brand was more dominant. In 4/2008 Aviva Life Co announced that the Aviva group was intent on phasing out over the next two years the 200-year-old brand name Norwich Union and will then just trade around the globe as Aviva. Aviva stated that more than 60 % of its business was now generated outside the UK and operating under its Aviva brand would help boost "global impact". Aviva Insurance Company Uk products via Norwich Union Life Assurance includes general insurance, motoring & healthcare policies.   In 2009 Aviva Plc via Norwich Union Life Assurance continues to offer a wide range of Norwich Union products - Life cover, decreasing (mortgage protection) or level term assurance, Life with Critical Illness, Children's Critical Illness, Income Protection and Un-Employment cover. Aviva today has alliances to sell their insurance products to the customers of various Banks & Building Societies as well as via brokers.  Looking in 2009 to compare Aviva LifeInsurance against other Uk Insurers > Need a Competitive Life or Critical Illness Insurance Quote ?